Our Story
Rooted in Earth.
Refined by Science.
Before launching Seeb Organics, Hanna and her sister spent nine years traveling, researching, and developing formulations rooted in both ancestral Persian tradition and modern science.
The Founder
Hello,I'm Hanna.
My journey began in the oil and gas industry, where I discovered underground energy reserves that led to the drilling of multiple wells. While that was a professional achievement, it also became a turning point: I realized contributing to the extraction of the earth's resources was not aligned with my deeper purpose.
Raised in a Persian household, I grew up surrounded by generations of beauty rituals passed down by my mother. These traditions sparked a lifelong passion for the ancient beauty secrets of Persia and the Silk Road.
In 2011, I traveled with my sister to our birthplace to rediscover ancestral knowledge of Persian alchemy and holistic skincare. Having both struggled with eczema and psoriasis since childhood, we were determined to find natural, effective healing solutions. This journey became the foundation of everything we create.
Seeb — Apple in Persian
The Name
What Does "Seeb" Mean?
"Seeb" means apple in Persian. It is one of the seven symbolic elements in the HaftSeen table, part of Nowruz — the Persian New Year — representing health, beauty, and renewal.
Celebrated on the spring equinox, Nowruz honors nature, rebirth, and balance. Our brand embodies these same principles — a bridge between Eastern wisdom and Western science, between tradition and formulation.
Our Mission
Educate. Heal. Nourish.
To educate people about the value of saffron as an ancient remedy that heals the mind and body. A ritual from ancient times. Honoring the land and the body.
Our Purpose
The #1 Saffron Company in America.
We believe America is just catching up to what the ancient world knew about saffron. The most potent skincare solutions are found in nature, and saffron leads them all.
Our Philosophy
Food for Skin.
What you put on your body should be as pure as what you put in it. We don't use anything we wouldn't eat. Every ingredient is selected for what it does, not what it costs.
How We Work
Our Commitments
Small Batches
Every product is made in small batches to preserve potency and ensure quality control at every step.
Traceable Sourcing
Our saffron is sourced from a specific family farm in the Middle East — harvested by hand, tested for purity.
Ethical Beekeeping
We partner exclusively with farms that practice ethical and sustainable beekeeping. Raw honey from Mantecillo.
Lab Tested
Every batch is independently tested for purity, potency, and safety before it leaves our hands.
Start Your Ritual
Every order supports a family farm and a founder who believes skincare should be as honest as the ingredients.
Slow-crafted, traceable, and made with everything we've got...
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