About
About Us
Hello, I’m Hanna—an Earth scientist turned formulator.
My journey began in the oil and gas industry, where I discovered underground energy reserves that led to the drilling of multiple wells. While this was a professional achievement, it also marked a turning point in my life. I realized that contributing to the extraction of Earth’s resources was not aligned with my deeper purpose.
I chose a new path—one rooted in healing rather than extraction.
I transitioned from working with fossil fuels to working with Earth’s natural oils, dedicating myself to the art and science of formulation. Today, I create products using sustainably sourced ingredients, blending the ancient alchemy of the East with the precision of modern Western science.
Our Story
Raised in a Persian household, I grew up surrounded by generations of beauty rituals and handwritten recipes passed down by my mother. These traditions sparked a lifelong passion in both my sister and me for the ancient beauty secrets of Persia and the Silk Road.
In 2011, I left the corporate oil and gas world in Calgary and traveled to Iran—our birthplace—with my sister, a cosmetologist. Together, we set out to rediscover ancestral knowledge of Persian alchemy and holistic skincare.
Our mission was deeply personal.
Having both struggled with eczema, psoriasis, and severe skin irritation since childhood—conditions that began during the Iran-Iraq war and continued into adulthood—we were determined to find natural, effective healing solutions.
This journey became the foundation of everything we create.
The Meaning of Seeb
“Seeb” means apple in Persian.
It is one of the seven symbolic elements in the Haft-Seen table, part of the Persian New Year (Nowruz), representing health, beauty, and renewal. Celebrated on the spring equinox, Nowruz honors nature, rebirth, and balance.
Our brand embodies these same principles—serving as a bridge between Eastern wisdom and Western science, tradition and innovation, nature and formulation.
Our Mission
At Seeb Organics, we believe in holistic beauty that nurtures not only the skin but the entire body.
Before launching our brand, my sister and I spent nine years traveling, researching, and developing formulations rooted in both tradition and science. Our goal has always been to create self-care and skincare products that are deeply effective, naturally derived, and universally beneficial.
Sustainability is at the heart of what we do.
Beekeeping plays a vital role in our formulations, and we partner exclusively with farms that practice ethical and sustainable beekeeping methods.
With the support of modern science, we have also developed an advanced ozonation technique that enhances the absorption of our oil-based serums—delivering lightweight textures without compromising their natural potency.
The result is skincare that feels pure, absorbs beautifully, and supports all skin types at a cellular level.